Recaro Aircraft Seats - Successful business year: Recaro Aircraft Seating increases production by 15%. Sales exceed 480 million for the first time.
SCHWAEBISCH HALL, Germany - With annual sales of 487 million euros, Recaro Aircraft Seating posted another increase in sales last year. The German company produced 120,000 seats, increasing its volume by almost 15 percent compared to the previous year. Overall, the global economy class leader is very successful, with revenues growing at an average annual rate of more than ten percent over the past fifteen years, compared to an average market growth of five percent. The order books are well filled for the next three years.
Recaro Aircraft Seats
Recaro, one of the world's largest aircraft seat manufacturers, supplied 41 airlines and aircraft manufacturers with quality seats last year, including eight new customers. In 2018, orders from 20 existing and four new customers are solid. Dr. Mark Hiller, CEO and shareholder of Recaro Aircraft Seating, is pleased with the company's development: "We will adjust the growth rate over the next few years. Our order books look great for 2020. and later.
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However, not only sales volumes and orders testify to the company's successful 2017 financial year. Investments and greater efficiency are also part of the picture. Airlines around the world, including eight out of ten five-star airlines, choose Recaro for its industry-leading delivery reliability, exceptional quality and innovative products. "Over the last few years, we have set the industry benchmark for almost 100% on-time delivery." Our new fully automated logistics center is an investment in additional capacity at our headquarters," confirmed Dr. Mark Hiller. In fact, Recaro has received the highest ratings from aircraft manufacturers and airlines.
Recaro aircraft seats represent comfort, quality and lightweight design. This also applies to Recaro's decisive strategic return to the business class seating segment. Its portfolio includes short, medium and long-haul business class seats. in 2017 Recaro has launched the CL6710 business class seat for B787 international customers on long-haul flights – which can be customized to suit specific requirements. Dr. Mark Hiller noted: “Business class will be an important strategic point in the future. We are gaining momentum in this segment, successfully attracting more customers for this premium seat this year and next. The CL6710 is one of the lightest business class seats on the market.
In 2017, Recaro also continued to develop its production and service processes very successfully. The Recaro plant in Poland was awarded the CEE Manufacturing Excellence Awards in four categories. Dr. Mark Hiller commented: "We have doubled our production from 10,000 to 20,000 seats at our Chinese factory in Qingdao." In addition, as a complete solutions provider, Recaro offers a complete cost-effective service for modification projects and modification programs, including approvals.
As a winner of the Best Employer Award, Recaro also enjoys success as an attractive employer. And this is one of the reasons why Recaro manages to find highly qualified employees. Recaro's worldwide workforce grew to 2,300 in 2017, including a total of 164 new hires for newly created jobs. The success story continues this year as well. At the world's most important trade fair in Hamburg, the new economy class seat BL3710 for short and medium-haul routes was successfully presented in 2018. in April and has already been delivered to a major low-cost carrier. With its PL3530 seat, Recaro is also successfully operating in the emerging premium economy sector. Aviation Business News is all you need for the latest news and events in the aviation industry. Bookmark this page to stay updated.
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As we approach our 50th year of aircraft seating, Recaro Aircraft Seating faces a changing landscape that will require even more ingenuity to meet the challenges of the future.
Runway Girl Network sat down with CEO Mark Hiller to discuss how the seat manufacturer plans to build on its storied history to meet the changing needs of airlines and passengers, including their ongoing sustainability goals. Flexible cabs are expected to be part of that future in a number of ways.
Recaro already knows a thing or two about flexible cabs. A year ago, Air New Zealand approached Recaro with their Skycouch concept, a triple economy class seat that creates a generous space for passengers. The final design, praised by travelers around the world, is a collaboration between the two companies, notes Recaro.
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But even before the Skycouch debuted, Recaro was developing seats to support European carriers' Eurobusiness configurations on single-aisle planes.
“In the 1990s, an innovative convertible seat was developed that could be converted from economy class to business class, especially for narrow bodies. For example, Lufthansa and British Airways have taken advantage of this, notes Hiller. "The product is now outdated, but the industry still lacks that to be a flexible concept."
Indeed, Recaro is already helping airlines adapt to the new Eurobusiness vision, as demonstrated by its work at TAP Air Portugal.
TAP approached Recaro for a new type of narrow-body hybrid layout in the European short-haul context. The back of the plane has thinner baselines for economy class passengers. Fuller economy seats are installed in the front. Image: Recaro
Modified Recaro 3510a Seats
In order to accommodate the flexible cabins of the future, Recaro focuses on the production of aircraft seats that provide passenger comfort and weight reduction, which are now required by airlines to reduce fuel consumption and therefore CO2 emissions.
The seat manufacturer is known to be an innovator on this front, offering things like a tall literature pocket on the seatbacks and/or a lightweight mesh pocket for personal items, which in turn increases the living space in the seat. .
The back of Recaro's BL3710 is customizable, including a literature pocket, power supply, and combination tablet holder and cup holder. Image: John Walton
Replacing the thick foam seat padding with a thin layer of foam also saves weight, allowing operators to add seats if desired.
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"If the seats are the lightest ever and as quickly as possible, it's definitely about the flexibility to use the aircraft for different flights and markets," says Hiller. “The [Eurobusiness] convertible seat is a good inspiration, so it was born from the innovation that Recaro defined in the 1990s.
It will be interesting to see if airlines that offer a Eurobusiness configuration for middle tables will welcome the new one
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